Search Advertising (Pay-per-Click)

In online marketing, Search Advertising, also known as Pay-per-Click (PPC) Advertising, is a method of placing online ads on websites that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on websites with other published content.

Search advertisements are targeted to match key search terms (called keywords or "key phrases") entered on search engines like Google. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with ads tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant.

Unpaid search results are also called "organic" results and can be improved through Search Engine Optimisation (SEO).

Rho Solutions can help you to create and execute a search marketing strategy that will provide your website with a high ranking in both "paid" and "organic" search results within just a few weeks. For more details, please contact us for a free consultation.