E-mail and SMS Marketing

E-mail marketing is a form of direct marketing that is very popular with our clients because as an advertiser, they:

• Distribute information to a wide range of potential or existing customers at a low cost. E- mail is less expensive compared to other media investments such as direct mail or printed newsletters.
• Track an exact return on investment ("track to basket"), which is typically high when done properly. E-mail marketing has often been reported to be one of the most effective online marketing tactics.
• Enjoy a much shorter delivery time (days) as compared to a mailed advertisement (days).
• "Push" the message to their audience, as opposed to website-based advertising, which relies on a customer to visit their website. Easily track users via bounce messages, read receipts, click-throughs, etc. These mechanisms can then be used to correlate sales with marketing.
• Generate repeat business affordably and automatically.

Over half of Internet users check or send e-mail on a typical day. E-mail marketing is not only a great way to reach them, but also paper-free hence "green".

Rho Solutions can help you plan, create, and execute comprehensive e-mail marketing campaigns that are highly likely to increase your sales. For more details, please contact us for a free consultation.